{"id":2967,"date":"2026-08-02T14:16:57","date_gmt":"2026-08-02T14:16:57","guid":{"rendered":"https:\/\/mayindigital.com\/?p=2967"},"modified":"2026-08-02T14:19:07","modified_gmt":"2026-08-02T14:19:07","slug":"malaysia-ecommerce-tiktok-shop-shopee-guide","status":"publish","type":"post","link":"https:\/\/mayindigital.com\/zh\/malaysia-ecommerce-tiktok-shop-shopee-guide\/","title":{"rendered":"\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u5e73\u53f0\u5b8c\u6574\u89e3\u6790\uff1aTikTok Shop\u3001Shopee \u53f0\u7063\u54c1\u724c\u600e\u9ebc\u9032"},"content":{"rendered":"<p>\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u662f\u76ee\u524d\u6771\u5357\u4e9e\u6210\u9577\u6700\u5feb\u7684\u5e02\u5834\u4e4b\u4e00\uff0c2025 \u5e74 GMV \u5e74\u589e\u7d04 47.6%\u3002\u4f46\u5c0d\u53f0\u7063\u54c1\u724c\u4f86\u8aaa\uff0c\u771f\u6b63\u7684\u554f\u984c\u4e0d\u662f\u300c\u503c\u4e0d\u503c\u5f97\u505a\u300d\uff0c\u800c\u662f\u300c\u8a72\u958b\u54ea\u500b\u5e73\u53f0\u3001\u7528\u4ec0\u9ebc\u8eab\u5206\u958b\u3001\u958b\u4e86\u4e4b\u5f8c\u600e\u9ebc\u8dd1\u8d77\u4f86\u300d\u3002\u9019\u7bc7\u6587\u7ae0\u628a\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u7684\u5e73\u53f0\u7248\u5716\u3001TikTok Shop \u8207 Shopee \u7684\u5be6\u969b\u5dee\u7570\u3001\u8de8\u5883\u8207\u672c\u5730\u958b\u5e97\u7684\u689d\u4ef6\u3001\u76f4\u64ad\u5e36\u8ca8\u7684\u64cd\u4f5c\u908f\u8f2f\uff0c\u4ee5\u53ca\u91d1\u6d41\u7269\u6d41\u7684\u57fa\u672c\u77e5\u8b58\uff0c\u4e00\u6b21\u8b1b\u6e05\u695a\u3002<\/p>\n<h2>\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u5e73\u53f0\u7248\u5716\uff1a\u5176\u5be6\u53ea\u6709\u4e09\u500b\u540d\u5b57<\/h2>\n<p>\uff08\u9084\u5728\u7336\u8c6b\u8981\u4e0d\u8981\u5f9e\u99ac\u4f86\u897f\u4e9e\u958b\u59cb\uff1f\u5148\u770b <a href=\"https:\/\/mayindigital.com\/zh\/southeast-asia-ecommerce-malaysia-singapore-thailand\/\">\u6771\u5357\u4e9e\u96fb\u5546\u4e09\u570b\u6bd4\u8f03<\/a>\u3002\uff09\u5148\u8b1b\u7d50\u8ad6\uff1aShopee\u3001TikTok Shop\u3001Lazada \u4e09\u5bb6\u5408\u8a08\u638c\u63e1\u6771\u5357\u4e9e\u5e73\u53f0\u96fb\u5546\u7d04 98.8% \u7684\u4efd\u984d\uff0c\u99ac\u4f86\u897f\u4e9e\u7684\u96c6\u4e2d\u5ea6\u540c\u6a23\u6975\u9ad8\u3002\u4f60\u4e0d\u9700\u8981\u7814\u7a76\u4e8c\u5341\u500b\u5e73\u53f0\uff0c\u53ea\u9700\u8981\u628a\u524d\u5169\u540d\u641e\u61c2\u3002<\/p>\n<p><strong>Shopee<\/strong>\uff1a\u4ecd\u662f\u898f\u6a21\u6700\u5927\u7684\u5e73\u53f0\u3002\u6839\u64da 2026 \u5e74 7 \u6708 Ipsos \u7684\u8abf\u67e5\uff0c\u904e\u53bb\u534a\u5e74\u6709\u7db2\u8cfc\u884c\u70ba\u7684\u99ac\u4f86\u897f\u4e9e\u4eba\u4e2d\uff0c71% \u66fe\u5728 Shopee \u8cfc\u8cb7\u2014\u2014\u4f46\u9019\u500b\u6578\u5b57\u5f9e 2025 \u5e74\u7684 74% \u7565\u5fae\u4e0b\u6ed1\u3002<\/p>\n<p><strong>TikTok Shop<\/strong>\uff1a\u6210\u9577\u6700\u731b\u7684\u6311\u6230\u8005\u3002\u540c\u4e00\u4efd\u8abf\u67e5\u986f\u793a\uff0cTikTok Shop \u7684\u4f7f\u7528\u7387\u5f9e 2024 \u5e74\u7684 43%\u30012025 \u5e74\u7684 52%\uff0c\u4e00\u8def\u5347\u5230 2026 \u5e74\u7684 62%\u3002\u6d41\u91cf\u7aef\u66f4\u8a87\u5f35\u2014\u2014\u99ac\u4f86\u897f\u4e9e\u7684 TikTok Shop \u9020\u8a2a\u91cf\u5df2\u7565\u5fae\u8d85\u8d8a Shopee \u7d04 2.4%\u3002<\/p>\n<p><strong>Lazada<\/strong>\uff1a\u4efd\u984d\u6301\u7e8c\u88ab\u58d3\u7e2e\uff0c\u8fd1\u5e74\u8f49\u5411\u54c1\u724c\u65d7\u8266\u8207\u7cbe\u54c1\u5b9a\u4f4d\u3002\u5c0d\u591a\u6578\u521d\u6b21\u9032\u5165\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u7684\u53f0\u7063\u54c1\u724c\u800c\u8a00\uff0c\u53ef\u4ee5\u5217\u70ba\u7b2c\u4e09\u9806\u4f4d\uff0c\u4e0d\u5fc5\u7b2c\u4e00\u968e\u6bb5\u5c31\u958b\u3002<\/p>\n<p>\u9019\u500b\u7248\u5716\u80cc\u5f8c\u7684\u9a45\u52d5\u529b\u662f\u5167\u5bb9\u96fb\u5546\u30022025 \u5e74\u6771\u5357\u4e9e\u5167\u5bb9\u96fb\u5546 GMV \u7d04 497 \u5104\u7f8e\u5143\uff0c\u4f54\u5e73\u53f0 GMV \u7684 32%\uff1b\u5728\u99ac\u4f86\u897f\u4e9e\uff0c\u76f4\u64ad\u5f62\u5f0f\u5df2\u53ef\u8ca2\u737b\u5e73\u53f0 GMV \u7684\u5169\u6210\u4ee5\u4e0a\u3002<strong>\u9019\u662f\u7406\u89e3\u6574\u500b\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u751f\u614b\u6700\u91cd\u8981\u7684\u4e00\u53e5\u8a71\uff1a\u6d41\u91cf\u4e0d\u518d\u5f9e\u641c\u5c0b\u4f86\uff0c\u662f\u5f9e\u5167\u5bb9\u4f86\u3002<\/strong><\/p>\n<h2>TikTok Shop \u99ac\u4f86\u897f\u4e9e vs Shopee \u99ac\u4f86\u897f\u4e9e\uff1a\u600e\u9ebc\u9078<\/h2>\n<p>\u5169\u500b\u5e73\u53f0\u7684\u5546\u696d\u908f\u8f2f\u5b8c\u5168\u4e0d\u540c\uff0c\u4e0d\u662f\u300c\u54ea\u500b\u6bd4\u8f03\u597d\u300d\uff0c\u800c\u662f\u300c\u54ea\u500b\u9069\u5408\u4f60\u73fe\u5728\u7684\u968e\u6bb5\u300d\u3002<\/p>\n<figure>\n<table>\n<thead>\n<tr>\n<th>\u6bd4\u8f03\u9805\u76ee<\/th>\n<th>TikTok Shop \u99ac\u4f86\u897f\u4e9e<\/th>\n<th>Shopee \u99ac\u4f86\u897f\u4e9e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6d41\u91cf\u908f\u8f2f<\/td>\n<td>\u5167\u5bb9\u63a8\u85a6\u9a45\u52d5\uff08\u8208\u8da3\u96fb\u5546\uff09<\/td>\n<td>\u641c\u5c0b\u8207\u54c1\u985e\u700f\u89bd\u9a45\u52d5\uff08\u8ca8\u67b6\u96fb\u5546\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u9069\u5408\u968e\u6bb5<\/td>\n<td>\u65b0\u54c1\u7834\u5708\u3001\u5efa\u7acb\u8a8d\u77e5<\/td>\n<td>\u5df2\u6709\u9700\u6c42\u3001\u627f\u63a5\u641c\u5c0b<\/td>\n<\/tr>\n<tr>\n<td>\u51b7\u555f\u52d5\u96e3\u5ea6<\/td>\n<td>\u4e2d\uff08\u6709\u5167\u5bb9\u5c31\u6709\u6a5f\u6703\uff09<\/td>\n<td>\u9ad8\uff08\u6c92\u8a55\u50f9\u6c92\u6392\u540d\uff0c\u6c92\u6392\u540d\u6c92\u55ae\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u55ae\u50f9\u8868\u73fe<\/td>\n<td>\u504f\u4f4e\uff0c\u9760\u885d\u52d5\u8cfc\u8cb7<\/td>\n<td>\u4e2d\u7b49\uff0c\u6bd4\u50f9\u5f8c\u6c7a\u7b56<\/td>\n<\/tr>\n<tr>\n<td>\u6838\u5fc3\u64cd\u4f5c<\/td>\n<td>\u77ed\u5f71\u97f3\uff0b\u76f4\u64ad\uff0bKOC \u806f\u76df<\/td>\n<td>\u5546\u54c1\u9801\u512a\u5316\uff0b\u6d3b\u52d5\u5831\u540d\uff0b\u7ad9\u5167\u5ee3\u544a<\/td>\n<\/tr>\n<tr>\n<td>\u9069\u5408\u54c1\u985e<\/td>\n<td>\u8996\u89ba\u53ef\u6f14\u793a\u3001\u8ce3\u9ede\u76f4\u89c0<\/td>\n<td>\u6a19\u6e96\u54c1\u3001\u8907\u8cfc\u54c1\u3001\u9700\u6c42\u660e\u78ba<\/td>\n<\/tr>\n<tr>\n<td>\u5167\u5bb9\u6210\u672c<\/td>\n<td>\u9ad8\uff08\u9700\u6301\u7e8c\u7522\u51fa\uff09<\/td>\n<td>\u4f4e\uff08\u4e00\u6b21\u505a\u597d\u53ef\u9577\u671f\u7528\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u9000\u8ca8\u7387<\/td>\n<td>\u504f\u9ad8\uff08\u885d\u52d5\u8cfc\u8cb7\uff09<\/td>\n<td>\u504f\u4f4e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>\u5be6\u52d9\u5efa\u8b70\uff1a\u5169\u500b\u90fd\u958b\uff0c\u4f46\u91cd\u5fc3\u653e TikTok Shop\u3002<\/strong><\/p>\n<p>\u539f\u56e0\u662f\u51b7\u555f\u52d5\u3002\u4e00\u500b\u5168\u65b0\u7684 Shopee \u8ce3\u5834\u6c92\u6709\u8a55\u50f9\u3001\u6c92\u6709\u92b7\u91cf\u6b0a\u91cd\uff0c\u5c31\u7b97\u4e0b\u5ee3\u544a\u4e5f\u5f88\u96e3\u8dd1\u8d77\u4f86\uff1b\u4f46 TikTok Shop \u7684\u5167\u5bb9\u63a8\u85a6\u6a5f\u5236\u8b93\u4e00\u652f\u8868\u73fe\u597d\u7684\u5f71\u7247\u5c31\u80fd\u5e36\u4f86\u7b2c\u4e00\u6279\u8a02\u55ae\u3002\u591a\u6578\u53f0\u7063\u54c1\u724c\u7684\u5be6\u969b\u8def\u5f91\u662f\uff1a<strong>\u7528 TikTok Shop \u6253\u8a8d\u77e5\u8207\u521d\u671f\u92b7\u91cf\uff0c\u518d\u8b93 Shopee \u627f\u63a5\u88ab\u5167\u5bb9\u7a2e\u8349\u5f8c\u56de\u982d\u641c\u5c0b\u54c1\u724c\u540d\u7684\u7528\u6236\u3002<\/strong><\/p>\n<p>\u6211\u5011\u5354\u52a9\u53f0\u7063\u54c1\u724c\u64cd\u4f5c TikTok Shop \u99ac\u4f86\u897f\u4e9e\u7684\u5be6\u7e3e\u4e2d\uff0c\u55ae\u4e00\u54c1\u724c\u5728\u4e00\u5e74\u5167\u505a\u5230 RM10 \u842c GMV\u3001\u7d9c\u5408 ROI \u9054 5.36\uff0c\u9760\u7684\u5c31\u662f\u9019\u7a2e\u5167\u5bb9\u5148\u884c\u7684\u7bc0\u594f\uff0c\u800c\u4e0d\u662f\u7838\u5ee3\u544a\u786c\u63a8\u3002<\/p>\n<h2>\u958b\u5e97\u689d\u4ef6\uff1a\u8de8\u5883\u96fb\u5546 vs \u672c\u5730\u516c\u53f8<\/h2>\n<p>\u9019\u662f\u53f0\u7063\u54c1\u724c\u6700\u5e38\u5361\u95dc\u7684\u4e00\u6bb5\uff0c\u6211\u5011\u62c6\u958b\u4f86\u8b1b\u3002<\/p>\n<h3>\u672c\u5730\u5e97\uff08Local Shop\uff09<\/h3>\n<p>\u5728 TikTok Shop \u99ac\u4f86\u897f\u4e9e\u958b\u672c\u5730\u5e97\uff0c\u9700\u8981\u99ac\u4f86\u897f\u4e9e\u8eab\u5206\u8b49\u660e\u6216\u7576\u5730\u8a3b\u518a\u516c\u53f8\u6587\u4ef6\uff0c\u4e14\u9280\u884c\u5e33\u6236\u540d\u7a31\u5fc5\u9808\u8207\u8a3b\u518a\u8cc7\u6599\u4e00\u81f4\u3002Shopee \u99ac\u4f86\u897f\u4e9e\u7684\u672c\u5730\u8ce3\u5834\u540c\u6a23\u9700\u8981\u7576\u5730\u516c\u53f8\u6216\u8eab\u5206\u6587\u4ef6\u8207\u672c\u5730\u6536\u6b3e\u5e33\u6236\u3002<\/p>\n<p><strong>\u512a\u9ede<\/strong>\uff1a\u7269\u6d41\u6642\u6548\u5feb\uff081\u20133 \u5929\uff09\u3001\u53ef\u53c3\u8207\u6240\u6709\u5e73\u53f0\u6d3b\u52d5\u8207\u6d41\u91cf\u5238\u3001\u6d88\u8cbb\u8005\u4fe1\u4efb\u5ea6\u9ad8\u3001\u53ef\u6295\u653e\u672c\u5730\u5ee3\u544a\u5e33\u6236\u3001\u53ef\u7533\u8acb\u5b98\u65b9\u65d7\u8266\u5e97\u3002<\/p>\n<p><strong>\u6210\u672c<\/strong>\uff1a\u9700\u8a3b\u518a Sdn Bhd\uff08\u79c1\u4eba\u6709\u9650\u516c\u53f8\uff09\u3002\u5916\u8cc7\u81ea 2018 \u5e74\u8d77\u53ef\u6301\u80a1 100%\uff0c\u4e0d\u9700\u672c\u5730\u5408\u5925\u4eba\uff0c\u4f46\u9700\u81f3\u5c11\u4e00\u540d\u99ac\u4f86\u897f\u4e9e\u5c45\u6c11\u8463\u4e8b\uff1b\u90e8\u5206\u7279\u5b9a\u884c\u696d\u53e6\u6709\u8cc7\u672c\u984d\u9580\u6abb\u3002\u52a0\u4e0a\u6703\u8a08\u3001\u5831\u7a05\u3001\u516c\u53f8\u79d8\u66f8\u7b49\u56fa\u5b9a\u652f\u51fa\u3002<\/p>\n<h3>\u8de8\u5883\u5e97\uff08Cross-Border Shop\uff09<\/h3>\n<p>\u900f\u904e TikTok Shop \u7684 Global Seller Center\uff0c\u6216 Shopee \u7684\u8de8\u5883\u8ce3\u5bb6\u8a08\u756b\uff0c\u5f9e\u53f0\u7063\u76f4\u63a5\u51fa\u8ca8\u5230\u99ac\u4f86\u897f\u4e9e\u3002\u8de8\u5883\u8a3b\u518a\u9700\u4f9d\u5e73\u53f0\u653f\u7b56\u7e73\u4ea4\u57fa\u790e\u4fdd\u8b49\u91d1\uff0c\u90e8\u5206\u54c1\u985e\u6216\u8a08\u756b\u53e6\u6709\u984d\u5916\u4fdd\u8b49\u91d1\u8981\u6c42\u3002<\/p>\n<p><strong>\u512a\u9ede<\/strong>\uff1a\u4e0d\u9700\u5728\u99ac\u4f86\u897f\u4e9e\u8a2d\u516c\u53f8\u3001\u555f\u52d5\u5feb\u3001\u521d\u671f\u6210\u672c\u4f4e\uff0c\u9069\u5408\u6e2c\u8a66\u671f\u3002<\/p>\n<p><strong>\u9650\u5236<\/strong>\uff1a<\/p>\n<ul>\n<li>\u7269\u6d41\u6642\u6548\u901a\u5e38 7\u201314 \u5929\uff0c\u5728\u8f49\u63db\u7387\u4e0a\u6703\u88ab\u660e\u986f\u61f2\u7f70<\/li>\n<li>\u90e8\u5206\u54c1\u985e\u7121\u6cd5\u4e0a\u67b6\uff08\u4f8b\u5982\u672a\u53d6\u5f97 JAKIM \u6e05\u771f\u8a8d\u8b49\u7684\u98df\u54c1\u3001\u7f8e\u599d\u3001\u4fdd\u5065\u54c1\uff0c\u8de8\u5883\u4e0a\u67b6\u98a8\u96aa\u9ad8\uff09<\/li>\n<li>\u591a\u6578\u96fb\u5b50\u7522\u54c1\u9700 SIRIM \u8a8d\u8b49\uff0c\u5426\u5247\u6703\u5361\u5728\u6d77\u95dc<\/li>\n<li>\u552e\u50f9 RM500 \u4ee5\u4e0b\u7684\u9032\u53e3\u4f4e\u50f9\u5546\u54c1\uff0c\u81ea 2024 \u5e74 1 \u6708\u8d77\u9700\u8ab2\u5fb5 10% \u92b7\u552e\u7a05\uff08LVG\uff09\uff0c\u8de8\u5883\u5b9a\u50f9\u5fc5\u9808\u628a\u9019\u4e00\u584a\u7b97\u9032\u53bb<\/li>\n<li>\u7121\u6cd5\u53c3\u8207\u90e8\u5206\u5e73\u53f0\u5927\u578b\u6d3b\u52d5<\/li>\n<\/ul>\n<h3>\u5efa\u8b70\u8def\u5f91<\/h3>\n<p>\u9019\u4e00\u6b65\u5c6c\u65bc <a href=\"https:\/\/mayindigital.com\/zh\/new-southbound-policy-malaysia-guide\/\">\u65b0\u5357\u5411\u843d\u5730\u4e94\u6b65\u9a5f<\/a> \u7684\u7b2c\u4e09\u95dc\u3002\u5927\u591a\u6578\u54c1\u724c\u7684\u6700\u4f73\u505a\u6cd5\u662f\uff1a<strong>\u5148\u8de8\u5883\u6e2c\u8a66 3\u20136 \u500b\u6708\uff0c\u78ba\u8a8d\u54c1\u985e\u6709\u9700\u6c42\u3001\u55ae\u4f4d\u7d93\u6fdf\u5408\u7406\uff0c\u518d\u8a3b\u518a\u672c\u5730\u516c\u53f8\u8f49\u672c\u5730\u5e97\u3002<\/strong> \u63d0\u65e9\u8a2d\u516c\u53f8\u6703\u589e\u52a0\u56fa\u5b9a\u6210\u672c\uff1b\u4f46\u5982\u679c\u4f60\u7684\u54c1\u985e\u672c\u4f86\u5c31\u5fc5\u9808\u505a\u672c\u5730\u8a8d\u8b49\uff08\u98df\u54c1\u3001\u4fdd\u5065\u54c1\u3001\u5316\u599d\u54c1\uff09\uff0c\u90a3\u63d0\u65e9\u843d\u5730\u53cd\u800c\u6bd4\u8f03\u7701\u6642\u9593\u3002<\/p>\n<p>\u60f3\u8981\u6709\u4eba\u5e6b\u4f60\u5224\u65b7\u8a72\u7528\u54ea\u4e00\u7a2e\u6a21\u5f0f\u9032\u5834\uff0c\u53ef\u4ee5\u53c3\u8003\u6211\u5011\u91dd\u5c0d <a href=\"https:\/\/mayindigital.com\/zh\/taiwan-brands-enter-malaysia\/\">\u53f0\u7063\u54c1\u724c\u9032\u8ecd\u99ac\u4f86\u897f\u4e9e<\/a> \u8a2d\u8a08\u7684\u4e09\u968e\u6bb5\u843d\u5730\u6d41\u7a0b\u3002<\/p>\n<h2>\u76f4\u64ad\u5e36\u8ca8\u8207 KOC\uff1a\u70ba\u4ec0\u9ebc\u5728\u5927\u99ac\u7279\u5225\u91cd\u8981<\/h2>\n<p>\u53f0\u7063\u54c1\u724c\u6700\u5e38\u4f4e\u4f30\u7684\u4e00\u74b0\uff0c\u5c31\u662f\u5167\u5bb9\u3002<\/p>\n<p>\u7576\u5730\u6578\u4f4d\u74b0\u5883\u975e\u5e38\u9069\u5408\u793e\u7fa4\u96fb\u5546\uff1a2025 \u5e74\u5e95\u7db2\u8def\u666e\u53ca\u7387\u9054 98%\u3001\u793e\u7fa4\u5a92\u9ad4\u7528\u6236\u7d04 3,070 \u842c\uff08\u7d04\u4f54\u7e3d\u4eba\u53e3 85%\uff09\u3001TikTok \u7528\u6236\u6ef2\u900f\u7387\u8d85\u904e\u516d\u6210\u3002\u52a0\u4e0a\u83ef\u4eba\u65cf\u7fa4\u7d04 700 \u842c\u4eba\u53ef\u76f4\u63a5\u7528\u4e2d\u6587\u6e9d\u901a\uff0c\u5167\u5bb9\u88fd\u4f5c\u9580\u6abb\u9060\u4f4e\u65bc\u6cf0\u570b\u6216\u8d8a\u5357\u3002<\/p>\n<h3>KOC \u6bd4 KOL \u91cd\u8981<\/h3>\n<p>\u6211\u5011\u5efa\u8b70\u7684\u914d\u7f6e\u662f <strong>80% \u9810\u7b97\u7d66\u5fae\u578b KOC\uff0c20% \u7d66\u4e2d\u5927\u578b KOL<\/strong>\u3002<\/p>\n<p>\u539f\u56e0\u662f\u7576\u5730\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6c7a\u7b56\u975e\u5e38\u4f9d\u8cf4\u300c\u50cf\u6211\u4e00\u6a23\u7684\u4eba\u300d\u7684\u771f\u5be6\u8a55\u50f9\u3002\u4e00\u4f4d\u7c89\u7d72 8,000 \u7684\u5728\u5730\u7d20\u4eba\uff0c\u7528\u99ac\u4f86\u897f\u4e9e\u4eba\u7684\u8a9e\u611f\u8b1b\u7522\u54c1\uff0c\u8f49\u63db\u7387\u5f80\u5f80\u9ad8\u65bc\u7c89\u7d72 50 \u842c\u7684\u7db2\u7d05\u64fa\u62cd\u3002\u800c\u4e14 KOC \u7684\u6210\u672c\u7d50\u69cb\u8b93\u4f60\u53ef\u4ee5\u540c\u6642\u6e2c 20 \u7a2e\u8aaa\u6cd5\uff0c\u5feb\u901f\u627e\u51fa\u6709\u6548\u8ce3\u9ede\u3002<\/p>\n<p>\u5be6\u969b\u7bc0\u594f\uff1a<strong>\u5148\u92ea 20\u201330 \u4f4d KOC \u6e2c\u5167\u5bb9 \u2192 \u627e\u51fa\u524d 3\u20135 \u652f\u9ad8\u4e92\u52d5\u7d20\u6750 \u2192 \u628a\u9019\u4e9b\u7d20\u6750\u52a0\u6295\u5ee3\u544a\u653e\u5927 \u2192 \u518d\u7528\u540c\u6a23\u7684\u8ce3\u9ede\u5beb\u76f4\u64ad\u8173\u672c\u3002<\/strong><\/p>\n<h3>\u76f4\u64ad\u4e0d\u662f\u300c\u958b\u64ad\u5c31\u6709\u4eba\u300d<\/h3>\n<p>\u65b0\u5e33\u865f\u7684\u76f4\u64ad\u51b7\u555f\u52d5\u9700\u8981\u6642\u9593\u3002\u5be6\u52d9\u4e0a\u5efa\u8b70\uff1a<\/p>\n<ul>\n<li><strong>\u983b\u7387\u512a\u5148\u65bc\u55ae\u5834\u54c1\u8cea<\/strong>\uff1a\u521d\u671f\u6bcf\u9031 3\u20134 \u5834\u3001\u6bcf\u5834 1.5\u20132 \u5c0f\u6642\uff0c\u8b93\u6f14\u7b97\u6cd5\u8a8d\u8b58\u4f60\u7684\u5e33\u865f<\/li>\n<li><strong>\u6642\u6bb5<\/strong>\uff1a\u99ac\u4f86\u897f\u4e9e\u7684\u9ec3\u91d1\u6642\u6bb5\u7d04\u5728\u665a\u4e0a 8:30\u201311:00<\/li>\n<li><strong>\u4e3b\u64ad\u8a9e\u8a00<\/strong>\uff1a\u83ef\u8a9e\u76f4\u64ad\u6253\u83ef\u4eba\u5e02\u5834\u6548\u7387\u6700\u9ad8\uff0c\u4f46\u9577\u671f\u8981\u6210\u9577\u5efa\u8b70\u52a0\u958b\u99ac\u4f86\u6587\uff0f\u82f1\u6587\u5834\u6b21\u2014\u2014\u99ac\u4f86\u897f\u4e9e\u7d04 70% \u4eba\u53e3\u70ba\u571f\u8457\uff08Bumiputera\uff09<\/li>\n<li><strong>\u642d\u914d\u7ad9\u5916\u6d41\u91cf<\/strong>\uff1a\u76f4\u64ad\u958b\u59cb\u524d\u7528\u77ed\u5f71\u97f3\u9810\u71b1\uff0c\u4e0d\u8981\u88f8\u64ad<\/li>\n<\/ul>\n<h2>\u91d1\u6d41\u8207\u7269\u6d41\uff1a\u4e0d\u80fd\u5ffd\u7565\u7684\u57fa\u672c\u529f<\/h2>\n<h3>\u91d1\u6d41<\/h3>\n<p>\u99ac\u4f86\u897f\u4e9e\u7684\u4ed8\u6b3e\u7d50\u69cb\u8ddf\u53f0\u7063\u5dee\u7570\u5f88\u5927\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u5e7e\u9ede\uff1a<\/p>\n<ul>\n<li><strong>\u96fb\u5b50\u9322\u5305\u662f\u4e3b\u6d41<\/strong>\uff0cTouch &#8216;n Go \u7684\u6d88\u8cbb\u8005\u8986\u84cb\u7387\u9ad8\u9054\u7d04\u4e5d\u6210<\/li>\n<li><strong>\u9280\u884c\u5373\u6642\u8f49\u5e33\uff08FPX\u3001DuitNow\uff09<\/strong> \u662f\u91cd\u8981\u652f\u67f1\uff0c2026 \u5e74\u63a8\u4f30\u7d04\u4f54\u96fb\u5546\u4ea4\u6613\u7684\u4e09\u6210\u4e94<\/li>\n<li><strong>\u4fe1\u7528\u5361<\/strong> \u7d04\u4f54\u7dda\u4e0a\u4ea4\u6613\u91d1\u984d\u7684\u56db\u5206\u4e4b\u4e00\u5230\u4e09\u5206\u4e4b\u4e00<\/li>\n<li><strong>\u8ca8\u5230\u4ed8\u6b3e\uff08COD\uff09<\/strong> \u9023\u540c\u73fe\u91d1\u5408\u8a08\u7d04\u4f54\u4e00\u6210\u4e94\uff0c\u6bd4\u4f8b\u96d6\u964d\u4f46\u5728\u975e\u90fd\u6703\u5340\u4ecd\u6709\u5f71\u97ff\u529b<\/li>\n<\/ul>\n<p>\u5982\u679c\u4f60\u8d70\u5e73\u53f0\uff08TikTok Shop\u3001Shopee\uff09\uff0c\u91d1\u6d41\u7531\u5e73\u53f0\u8655\u7406\uff0c\u4f60\u53ea\u9700\u8981\u6ce8\u610f\u7d50\u7b97\u9031\u671f\u8207\u63d0\u9818\u5230\u53f0\u7063\u5e33\u6236\u7684\u532f\u640d\uff1b\u5982\u679c\u505a\u7368\u7acb\u7ad9\uff0c\u5c31\u5fc5\u9808\u4e32\u63a5\u652f\u63f4 FPX\u3001DuitNow QR \u8207\u4e3b\u6d41\u96fb\u5b50\u9322\u5305\u7684\u672c\u5730\u91d1\u6d41\u5546\uff0c\u53ea\u653e\u4fe1\u7528\u5361\u6703\u6d41\u5931\u5927\u91cf\u8a02\u55ae\u3002<\/p>\n<h3>\u7269\u6d41<\/h3>\n<ul>\n<li><strong>\u672c\u5730\u914d\u9001<\/strong>\uff1a\u4e3b\u6d41\u696d\u8005\u5305\u62ec J&amp;T Express\u3001Ninja Van\u3001Pos Laju\u3001City-Link \u7b49\uff0c\u897f\u99ac\u4e3b\u8981\u57ce\u5e02 1\u20133 \u5929\u5230\u8ca8\uff0c\u6771\u99ac\uff08\u6c99\u5df4\u3001\u7802\u62c9\u8d8a\uff09\u9700\u591a 2\u20134 \u5929<\/li>\n<li><strong>\u8de8\u5883<\/strong>\uff1a\u5f9e\u53f0\u7063\u51fa\u8ca8\u901a\u5e38 7\u201314 \u5929\uff0c\u5efa\u8b70\u5728\u5546\u54c1\u9801\u660e\u78ba\u6a19\u793a\u9810\u8a08\u5230\u8ca8\u65e5\uff0c\u907f\u514d\u8a55\u50f9\u53d7\u640d<\/li>\n<li><strong>\u6d77\u5916\u5009<\/strong>\uff1a\u6298\u8877\u505a\u6cd5\u662f\u7528\u7b2c\u4e09\u65b9\u5009\uff083PL\uff09\u5728\u5409\u9686\u5761\u6216\u96ea\u862d\u83aa\u5099\u5c11\u91cf\u71b1\u92b7 SKU\uff0c\u628a\u4e3b\u529b\u5546\u54c1\u6642\u6548\u58d3\u5230 1\u20133 \u5929\uff0c\u9577\u5c3e\u7dad\u6301\u8de8\u5883\u3002\u9019\u662f\u8de8\u5883\u96fb\u5546\u8f49\u672c\u5730\u7d93\u71df\u7684\u4e2d\u9593\u7ad9<\/li>\n<li><strong>\u9000\u8ca8<\/strong>\uff1a\u5e73\u53f0\u9000\u8ca8\u898f\u5247\u5c0d\u8cb7\u5bb6\u8f03\u53cb\u5584\uff0c\u8de8\u5883\u8ce3\u5bb6\u52d9\u5fc5\u4e8b\u5148\u898f\u5283\u672c\u5730\u9000\u8ca8\u5730\u5740\u6216\u68c4\u4ef6\u6a19\u6e96\uff0c\u5426\u5247\u7269\u6d41\u6210\u672c\u6703\u5931\u63a7<\/li>\n<\/ul>\n<h2>\u5e38\u898b\u554f\u984c FAQ<\/h2>\n<p><strong>Q1\uff1a\u53f0\u7063\u54c1\u724c\u505a\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\uff0c\u4e00\u5b9a\u8981\u958b TikTok Shop \u55ce\uff1f<\/strong><\/p>\n<p>\u5982\u679c\u4f60\u7684\u54c1\u985e\u53ef\u4ee5\u7528\u5f71\u7247\u6f14\u793a\u6548\u679c\uff08\u7f8e\u599d\u3001\u4fdd\u5065\u3001\u98df\u54c1\u3001\u5c0f\u5bb6\u96fb\u3001\u751f\u6d3b\u7528\u54c1\uff09\uff0c\u90a3\u5e7e\u4e4e\u662f\u5fc5\u958b\u3002TikTok Shop \u99ac\u4f86\u897f\u4e9e\u7684\u4f7f\u7528\u7387\u5df2\u9054 62%\uff0c\u4e14\u6210\u9577\u901f\u5ea6\u9060\u9ad8\u65bc\u5176\u4ed6\u5e73\u53f0\uff0c\u662f\u76ee\u524d\u51b7\u555f\u52d5\u6700\u6709\u6548\u7387\u7684\u901a\u8def\u3002\u4f46\u5982\u679c\u4f60\u7684\u7522\u54c1\u662f\u898f\u683c\u5c0e\u5411\u3001\u6d88\u8cbb\u8005\u9700\u8981\u6bd4\u50f9\u6bd4\u53c3\u6578\uff08\u4f8b\u5982\u5de5\u5177\u3001\u96f6\u4ef6\uff09\uff0cShopee 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Shopee\uff0c\u64cd\u4f5c\u65b9\u5f0f\u4e00\u6a23\u55ce\uff1f<\/strong><\/p>\n<p>\u5e95\u5c64\u6a5f\u5236\u76f8\u4f3c\uff0c\u4f46\u6d3b\u52d5\u7bc0\u594f\u3001\u6d41\u91cf\u5238\u898f\u5247\u3001\u6d88\u8cbb\u8005\u50f9\u683c\u5e36\u3001\u5ba2\u670d\u8a9e\u8a00\u3001\u7bc0\u6176\u6a94\u671f\uff08\u958b\u9f4b\u7bc0\u3001\u5c60\u5996\u7bc0\u3001\u8fb2\u66c6\u65b0\u5e74\u3001\u96d9 11\uff0f\u96d9 12\uff09\u5b8c\u5168\u4e0d\u540c\u3002\u76f4\u63a5\u628a\u53f0\u7063\u7684\u71df\u904b SOP 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