{"id":2966,"date":"2026-08-02T14:16:57","date_gmt":"2026-08-02T14:16:57","guid":{"rendered":"https:\/\/mayindigital.com\/?p=2966"},"modified":"2026-08-02T14:19:07","modified_gmt":"2026-08-02T14:19:07","slug":"southeast-asia-ecommerce-malaysia-singapore-thailand","status":"publish","type":"post","link":"https:\/\/mayindigital.com\/zh\/southeast-asia-ecommerce-malaysia-singapore-thailand\/","title":{"rendered":"\u6771\u5357\u4e9e\u96fb\u5546\u5e02\u5834\u600e\u9ebc\u9078\uff1f\u99ac\u4f86\u897f\u4e9e vs \u65b0\u52a0\u5761 vs 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\u5e74\u6771\u5357\u4e9e\u5e73\u53f0\u96fb\u5546 GMV \u9054 1,576 \u5104\u7f8e\u5143\uff0c\u5e74\u6210\u9577 22.8%\uff1b\u82e5\u542b\u5e73\u53f0\u5916\u4ea4\u6613\uff0c\u6574\u9ad4\u898f\u6a21\u7d04 1,855 \u5104\u7f8e\u5143\u3002\u9019\u500b\u6210\u9577\u901f\u5ea6\u5728\u5168\u7403\u4e3b\u8981\u5340\u57df\u4e2d\u540d\u5217\u524d\u8305\u3002<\/p>\n<p>\u66f4\u95dc\u9375\u7684\u662f\u7d50\u69cb\u6027\u8b8a\u5316\uff1aShopee\u3001Lazada\u3001TikTok Shop\uff08\u542b Tokopedia\uff09\u4e09\u5bb6\u5408\u8a08\u638c\u63e1\u4e86\u6771\u5357\u4e9e\u5e02\u5834\u7d04 98.8% \u7684\u5e73\u53f0\u96fb\u5546\u4efd\u984d\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u4f60\u7684\u901a\u8def\u7b56\u7565\u57fa\u672c\u4e0a\u5c31\u662f\u300c\u9019\u4e09\u5bb6\u600e\u9ebc\u914d\u300d\uff0c\u4e0d\u9700\u8981\u5728\u9577\u5c3e\u5e73\u53f0\u4e0a\u8017\u8cbb\u5fc3\u529b\u3002<\/p>\n<p>\u53e6\u4e00\u500b\u5fc5\u9808\u6ce8\u610f\u7684\u6578\u5b57\uff1a\u5167\u5bb9\u96fb\u5546\uff08\u76f4\u64ad\uff0b\u77ed\u5f71\u97f3\u5e36\u8ca8\uff092025 \u5e74\u8ca2\u737b\u7d04 497 \u5104\u7f8e\u5143 GMV\uff0c\u4f54\u5e73\u53f0\u7e3d GMV \u7684 32%\u3002\u5728\u6771\u5357\u4e9e\uff0c\u300c\u6703\u505a\u5167\u5bb9\u300d\u8ddf\u300c\u6703\u505a\u96fb\u5546\u300d\u5df2\u7d93\u662f\u540c\u4e00\u4ef6\u4e8b\u3002<\/p>\n<h2>\u4e09\u570b\u6b63\u9762\u6bd4\u8f03\u8868<\/h2>\n<figure>\n<table>\n<thead>\n<tr>\n<th>\u6bd4\u8f03\u7dad\u5ea6<\/th>\n<th>\u99ac\u4f86\u897f\u4e9e<\/th>\n<th>\u65b0\u52a0\u5761<\/th>\n<th>\u6cf0\u570b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4eba\u53e3<\/td>\n<td>\u7d04 3,420 \u842c<\/td>\n<td>\u7d04 600 \u842c<\/td>\n<td>\u7d04 7,000 \u842c<\/td>\n<\/tr>\n<tr>\n<td>\u4eba\u5747 GDP\uff082025\uff0c\u540d\u76ee\uff09<\/td>\n<td>\u7d04 13,000 \u7f8e\u5143<\/td>\n<td>\u7d04 156,000 \u7f8e\u5143<\/td>\n<td>\u7d04 8,000 \u7f8e\u5143<\/td>\n<\/tr>\n<tr>\n<td>2025 \u96fb\u5546 GMV \u5e74\u589e\u7387<\/td>\n<td>\u7d04 47.6%<\/td>\n<td>\u903e 20%<\/td>\n<td>\u7d04 51.8%<\/td>\n<\/tr>\n<tr>\n<td>\u4e2d\u6587\u53ef\u7528\u7a0b\u5ea6<\/td>\n<td>\u9ad8\uff08\u83ef\u88d4\u7d04 22%\uff0c\u7d04 700 \u842c\u4eba\uff09<\/td>\n<td>\u4e2d\u9ad8\uff08\u83ef\u88d4\u903e\u4e03\u6210\uff0c\u4f46\u5546\u52d9\u8a9e\u8a00\u70ba\u82f1\u6587\uff09<\/td>\n<td>\u4f4e\uff08\u6cf0\u6587\u70ba\u4e3b\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u5167\u5bb9\u5728\u5730\u5316\u6210\u672c<\/td>\n<td>\u4f4e<\/td>\n<td>\u4f4e\uff08\u82f1\u6587\uff09<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u5e73\u53f0\u751f\u614b<\/td>\n<td>Shopee \u9818\u5148\u3001TikTok Shop \u5feb\u901f\u903c\u8fd1<\/td>\n<td>Shopee\u3001Lazada\u3001\u7368\u7acb\u7ad9\u4e26\u5b58<\/td>\n<td>Shopee \u903e 50%\u3001TikTok Shop \u7d04 33% \u5c45\u6b21<\/td>\n<\/tr>\n<tr>\n<td>\u7269\u6d41\u6642\u6548\uff08\u672c\u5730\u5009\uff09<\/td>\n<td>1\u20133 \u5929<\/td>\n<td>1\u20132 \u5929<\/td>\n<td>1\u20133 \u5929<\/td>\n<\/tr>\n<tr>\n<td>\u8de8\u5883\u7269\u6d41\u6642\u6548\uff08\u53f0\u7063\u51fa\u8ca8\uff09<\/td>\n<td>7\u201314 \u5929<\/td>\n<td>5\u201310 \u5929<\/td>\n<td>7\u201314 \u5929<\/td>\n<\/tr>\n<tr>\n<td>\u8a8d\u8b49\u9580\u6abb<\/td>\n<td>\u4e2d\uff08KKM\uff0fNPRA\uff0fSIRIM\uff0fJAKIM\uff09<\/td>\n<td>\u4f4e<\/td>\n<td>\u4e2d\u9ad8\uff08FDA \u6cf0\u6587\u6587\u4ef6\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u50f9\u683c\u654f\u611f\u5ea6<\/td>\n<td>\u4e2d\u9ad8<\/td>\n<td>\u4f4e<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td>\u9032\u5834\u7e3d\u6210\u672c<\/td>\n<td>\u4e2d<\/td>\n<td>\u9ad8<\/td>\n<td>\u4e2d\u9ad8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>\uff08\u8cc7\u6599\u70ba 2025\u20132026 \u5e74\u516c\u958b\u7d71\u8a08\u6574\u7406\uff0c\u5be6\u969b\u6578\u5b57\u4f9d\u7d71\u8a08\u6a5f\u69cb\u5b9a\u7fa9\u7565\u6709\u5dee\u7570\u3002\uff09<\/p>\n<h2>\u70ba\u4ec0\u9ebc\u5efa\u8b70\u99ac\u4f86\u897f\u4e9e\u7576\u7b2c\u4e00\u7ad9<\/h2>\n<p>\u770b\u5b8c\u8868\u683c\uff0c\u5f88\u591a\u4eba\u7b2c\u4e00\u76f4\u89ba\u6703\u662f\u300c\u6cf0\u570b\u4eba\u591a\u3001\u6210\u9577\u6700\u5feb\uff0c\u4e0d\u662f\u8a72\u9078\u6cf0\u570b\u55ce\uff1f\u300d\u6216\u300c\u65b0\u52a0\u5761\u6700\u6709\u9322\uff0c\u4e0d\u662f\u8a72\u5f9e\u9ad8\u7aef\u5207\u5165\uff1f\u300d\u9019\u5169\u500b\u76f4\u89ba\u90fd\u5408\u7406\uff0c\u4f46\u90fd\u5ffd\u7565\u4e86\u54c1\u724c\u51fa\u6d77\u6700\u7a00\u7f3a\u7684\u8cc7\u6e90\u2014\u2014<strong>\u4f60\u7684\u5b78\u7fd2\u901f\u5ea6<\/strong>\u3002<\/p>\n<h3>\u4e00\u3001\u8a9e\u8a00\u512a\u52e2\u7b49\u65bc\u5b78\u7fd2\u901f\u5ea6\u512a\u52e2<\/h3>\n<p>\u99ac\u4f86\u897f\u4e9e\u7d04\u6709 700 \u842c\u83ef\u8a9e\u4f7f\u7528\u8005\uff0c\u4f60\u7684\u7522\u54c1\u6587\u6848\u3001\u793e\u7fa4\u8cbc\u6587\u3001\u76f4\u64ad\u8173\u672c\u3001\u5ba2\u670d\u8a71\u8853\u53ef\u4ee5\u5927\u91cf\u6cbf\u7528\u53f0\u7063\u65e2\u6709\u7d20\u6750\u3002\u9019\u4ee3\u8868\u4f60\u53ef\u4ee5\u5728\u5169\u9031\u5167\u4e0a\u7dda\u6e2c\u8a66\uff0c\u800c\u4e0d\u662f\u82b1\u5169\u500b\u6708\u7b49\u7ffb\u8b6f\u8207\u5be9\u7a3f\u3002<\/p>\n<p>\u66f4\u91cd\u8981\u7684\u662f<strong>\u4f60\u770b\u5f97\u61c2\u56de\u994b<\/strong>\u3002\u5728\u6cf0\u570b\uff0c\u4f60\u6536\u5230 200 \u5247\u7559\u8a00\u4f46\u4e00\u5247\u90fd\u8b80\u4e0d\u61c2\uff0c\u53ea\u80fd\u4f9d\u8cf4\u4ee3\u7406\u5546\u8f49\u8ff0\u2014\u2014\u9019\u6642\u5019\u4f60\u5176\u5be6\u6c92\u6709\u5728\u5b78\u7fd2\uff0c\u53ea\u662f\u5728\u82b1\u9322\u3002\u5728\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u74b0\u5883\u88e1\uff0c\u4f60\u53ef\u4ee5\u81ea\u5df1\u8b80\u7559\u8a00\u3001\u81ea\u5df1\u5224\u65b7\u54ea\u500b\u8ce3\u9ede\u6709\u5171\u9cf4\uff0c\u9019\u7a2e\u7b2c\u4e00\u624b\u7684\u5e02\u5834\u611f\u77e5\uff0c\u662f\u5f8c\u7e8c\u6240\u6709\u6c7a\u7b56\u7684\u57fa\u790e\u3002<\/p>\n<h3>\u4e8c\u3001\u65b0\u52a0\u5761\u5e02\u5834\u592a\u5c0f\uff0c\u4e14\u6210\u672c\u7d50\u69cb\u4e0d\u5229\u6e2c\u8a66<\/h3>\n<p>\u65b0\u52a0\u5761\u4eba\u5747 GDP \u6975\u9ad8\uff0c\u4f46\u7e3d\u4eba\u53e3\u53ea\u6709\u7d04 600 \u842c\uff0c\u4e14\u9ad8\u9054 56.7% \u7684\u7dda\u4e0a\u8cfc\u7269\u8005\u6703\u76f4\u63a5\u5411\u6d77\u5916\u8ce3\u5bb6\u8cfc\u8cb7\u2014\u2014\u63db\u53e5\u8a71\u8aaa\uff0c\u4f60\u5728\u65b0\u52a0\u5761\u9047\u5230\u7684\u7af6\u722d\u662f\u5168\u7403\u6027\u7684\uff0c\u5305\u542b\u5927\u91cf\u4e2d\u570b\u8ce3\u5bb6\uff08\u65b0\u52a0\u5761\u8de8\u5883\u96fb\u5546\u7d04 62% \u4f86\u81ea\u4e2d\u570b\uff09\u3002\u52a0\u4e0a\u4eba\u529b\u8207\u8fa6\u516c\u6210\u672c\u9ad8\u6602\uff0c\u65b0\u52a0\u5761\u6bd4\u8f03\u9069\u5408\u4f5c\u70ba\u300c\u5df2\u9a57\u8b49\u7522\u54c1\u7684\u9ad8\u6bdb\u5229\u5e02\u5834\u300d\u6216\u300c\u5340\u57df\u7e3d\u90e8\u300d\uff0c\u800c\u4e0d\u662f\u8a66\u932f\u5834\u3002<\/p>\n<h3>\u4e09\u3001\u6cf0\u570b\u91cf\u5927\uff0c\u4f46\u5728\u5730\u5316\u9580\u6abb\u662f\u5be6\u6253\u5be6\u7684\u6210\u672c<\/h3>\n<p>\u6cf0\u570b 2025 \u5e74\u96fb\u5546 GMV \u7d04 355 \u5104\u7f8e\u5143\uff0c\u5e74\u589e 51.8%\uff0c\u8d85\u904e 96% \u7684\u7db2\u8def\u4f7f\u7528\u8005\u662f\u5e38\u614b\u7db2\u8cfc\u8005\uff0c\u5e02\u5834\u78ba\u5be6\u8a98\u4eba\u3002\u4f46\u6cf0\u6587\u5167\u5bb9\u3001\u6cf0\u570b FDA \u8a3b\u518a\u3001\u6cf0\u7c4d KOL \u6e9d\u901a\u90fd\u9700\u8981\u4e00\u6574\u5957\u5728\u5730\u8cc7\u6e90\u3002\u9019\u7b46\u6295\u5165\u5728\u4f60\u9084\u4e0d\u78ba\u5b9a\u7522\u54c1\u80fd\u4e0d\u80fd\u8ce3\u7684\u6642\u5019\u767c\u751f\uff0c\u98a8\u96aa\u904e\u9ad8\u3002<\/p>\n<h3>\u56db\u3001\u99ac\u4f86\u897f\u4e9e\u7684\u5ef6\u4f38\u6027\u6700\u597d<\/h3>\n<p>\u62ff\u5230 JAKIM \u6e05\u771f\u8a8d\u8b49\u5f8c\uff08\u5b8c\u6574\u7684\u843d\u5730\u4e94\u6b65\u9a5f\u898b <a href=\"https:\/\/mayindigital.com\/zh\/new-southbound-policy-malaysia-guide\/\">\u65b0\u5357\u5411\u5be6\u6230\u6307\u5357<\/a>\uff09\uff0c\u53ef\u4ee5\u5ef6\u4f38\u5230\u5370\u5c3c\uff08\u6771\u5357\u4e9e\u6700\u5927\u5e02\u5834\uff0c\u4f54\u5340\u57df GMV \u7d04 37%\uff09\u8207\u4e2d\u6771\uff1b\u99ac\u4f86\u897f\u4e9e\u7684\u82f1\u6587\u666e\u53ca\u5ea6\u9ad8\uff0c\u5167\u5bb9\u7d20\u6750\u4e5f\u53ef\u5e73\u79fb\u5230\u65b0\u52a0\u5761\u8207\u83f2\u5f8b\u8cd3\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u4e0d\u53ea\u662f\u4e00\u500b 3,400 \u842c\u4eba\u7684\u5e02\u5834\uff0c<strong>\u5b83\u662f\u4e00\u500b\u300c\u5730\u57fa\u300d\u578b\u5e02\u5834\uff0c\u800c\u4e0d\u662f\u7d42\u9ede\u7ad9\u3002<\/strong><\/p>\n<p>\u5be6\u52d9\u4e0a\uff0c\u6211\u5011\u5354\u52a9 <a href=\"https:\/\/mayindigital.com\/zh\/taiwan-brands-enter-malaysia\/\">\u53f0\u7063\u54c1\u724c\u9032\u8ecd\u99ac\u4f86\u897f\u4e9e<\/a> \u7684\u505a\u6cd5\uff0c\u5c31\u662f\u5148\u628a\u99ac\u4f86\u897f\u4e9e\u7576\u6210\u6574\u500b\u6771\u5357\u4e9e\u5e02\u5834\u7684\u5be6\u9a57\u5ba4\u8207\u5167\u5bb9\u5de5\u5ee0\uff0c\u8dd1\u901a\u4e4b\u5f8c\u518d\u5f80\u5916\u8907\u88fd\u3002<\/p>\n<h2>\u5404\u570b\u9069\u5408\u7684\u54c1\u985e<\/h2>\n<p>\u4e0d\u540c\u570b\u5bb6\u7684\u6d88\u8cbb\u7d50\u69cb\u5dee\u7570\u5f88\u5927\uff0c\u9078\u932f\u54c1\u985e\u6bd4\u9078\u932f\u570b\u5bb6\u66f4\u81f4\u547d\u3002<\/p>\n<h3>\u99ac\u4f86\u897f\u4e9e\u9069\u5408\u7684\u54c1\u985e<\/h3>\n<ul>\n<li><strong>\u4fdd\u5065\u98df\u54c1\uff0f\u6a5f\u80fd\u98f2\u54c1<\/strong>\uff1a\u83ef\u4eba\u65cf\u7fa4\u5c0d\u53f0\u7063\u4fdd\u5065\u54c1\u4fe1\u4efb\u5ea6\u9ad8\uff0c\u5ba2\u55ae\u50f9\u53ef\u6490\u4f4f<\/li>\n<li><strong>\u7f8e\u599d\u4fdd\u990a<\/strong>\uff1a\u7279\u5225\u662f\u4e3b\u6253\u6eab\u548c\u3001\u7121\u9152\u7cbe\u3001\u6e05\u771f\u53cb\u5584\u7684\u914d\u65b9<\/li>\n<li><strong>\u6bcd\u5b30\u7528\u54c1<\/strong>\uff1a\u83ef\u4eba\u5bb6\u5ead\u80b2\u5152\u6d88\u8cbb\u610f\u9858\u5f37\uff0c\u8907\u8cfc\u7387\u4f73<\/li>\n<li><strong>\u96f6\u98df\u4f34\u624b\u79ae<\/strong>\uff1a\u53f0\u7063\u98df\u54c1\u5728\u99ac\u4f86\u897f\u4e9e\u6709\u65e2\u6709\u8a8d\u77e5\u57fa\u790e<\/li>\n<li><strong>\u5c0f\u5bb6\u96fb\uff0f\u751f\u6d3b\u7528\u54c1<\/strong>\uff1a\u9700\u6ce8\u610f SIRIM \u8a8d\u8b49<\/li>\n<\/ul>\n<p>\u6ce8\u610f\uff1a\u99ac\u4f86\u897f\u4e9e\u6d88\u8cbb\u8005\u50f9\u683c\u654f\u611f\u5ea6\u4e2d\u504f\u9ad8\uff0c\u540c\u6b3e\u7522\u54c1\u5b9a\u50f9\u901a\u5e38\u9700\u6bd4\u53f0\u7063\u8abf\u964d 15\u201325%\uff0c\u4f46\u53ef\u7528\u7d44\u5408\u5305\u3001\u52a0\u91cf\u88dd\u7dad\u6301\u6bdb\u5229\u3002<\/p>\n<h3>\u65b0\u52a0\u5761\u9069\u5408\u7684\u54c1\u985e<\/h3>\n<ul>\n<li><strong>\u9ad8\u55ae\u50f9\u4fdd\u5065\uff0f\u91ab\u7f8e\u7d1a\u4fdd\u990a<\/strong><\/li>\n<li><strong>\u8a2d\u8a08\u611f\u5c45\u5bb6\u7528\u54c1\u3001\u7cbe\u54c1\u6587\u5177<\/strong><\/li>\n<li><strong>\u5bf5\u7269\u9ad8\u968e\u98df\u54c1\u8207\u7528\u54c1<\/strong><\/li>\n<li><strong>\u8a02\u95b1\u5236\u670d\u52d9<\/strong><\/li>\n<\/ul>\n<p>\u65b0\u52a0\u5761\u7684\u908f\u8f2f\u662f\u300c\u4e0d\u6bd4\u50f9\u3001\u6bd4\u54c1\u5473\u8207\u4fbf\u5229\u300d\uff0c\u9069\u5408\u5df2\u6709\u54c1\u724c\u529b\u7684\u7522\u54c1\u3002<\/p>\n<h3>\u6cf0\u570b\u9069\u5408\u7684\u54c1\u985e<\/h3>\n<ul>\n<li><strong>\u5e73\u50f9\u5f69\u599d\u8207\u7f8e\u767d\u4fdd\u990a<\/strong><\/li>\n<li><strong>\u6642\u5c1a\u670d\u98fe\u914d\u4ef6<\/strong><\/li>\n<li><strong>3C \u9031\u908a<\/strong><\/li>\n<li><strong>\u8a71\u984c\u6027\u5f37\u7684\u96f6\u98df<\/strong><\/li>\n<\/ul>\n<p>\u6cf0\u570b\u662f\u77ed\u5f71\u97f3\u5e36\u8ca8\u6700\u6210\u719f\u7684\u5e02\u5834\u4e4b\u4e00\uff0c\u76f4\u64ad\u8207\u77ed\u5f71\u97f3\u9a45\u52d5\u7684\u8cfc\u7269\u5df2\u4f54\u6cf0\u570b\u96fb\u5546\u92b7\u552e\u7d04\u56db\u5206\u4e4b\u4e00\uff0c\u9069\u5408\u8996\u89ba\u885d\u64ca\u5f37\u3001\u55ae\u50f9\u4f4e\u3001\u6c7a\u7b56\u5feb\u7684\u54c1\u985e\u3002<\/p>\n<h2>\u8a66\u6c34\u6eab\u7684\u6700\u4f4e\u6210\u672c\u505a\u6cd5\uff1a90 \u5929\u9a57\u8b49\u6d41\u7a0b<\/h2>\n<p>\u5982\u679c\u4f60\u9084\u4e0d\u78ba\u5b9a\u8981\u4e0d\u8981\u6295\u5165\uff0c\u4ee5\u4e0b\u662f\u6211\u5011\u5efa\u8b70\u7684\u6700\u4f4e\u6210\u672c\u9a57\u8b49\u8def\u5f91\u3002\u76ee\u6a19\u4e0d\u662f\u8cfa\u9322\uff0c\u662f\u7528\u6700\u5c11\u7684\u9322\u8cb7\u5230\u300c\u8a72\u4e0d\u8a72\u7e7c\u7e8c\u300d\u7684\u7b54\u6848\u3002<\/p>\n<h3>\u7b2c 0\u201314 \u5929\uff1a\u684c\u9762\u7814\u7a76\uff08\u5e7e\u4e4e\u96f6\u6210\u672c\uff09<\/h3>\n<p>\u5728 Shopee Malaysia \u8207 TikTok Shop \u4e0a\u641c\u5c0b\u4f60\u7684\u54c1\u985e\u95dc\u9375\u5b57\uff0c\u8a18\u9304\u524d 20 \u540d\u5546\u54c1\u7684\u552e\u50f9\u3001\u6708\u92b7\u91cf\u3001\u8a55\u50f9\u6578\u3001\u4e3b\u8981\u8ce3\u9ede\u3002\u9019\u662f\u4e86\u89e3\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u771f\u5be6\u7af6\u722d\u614b\u52e2\u6700\u4fbf\u5b9c\u7684\u65b9\u6cd5\u3002\u540c\u6642\u5728 TikTok \u641c\u5c0b\u54c1\u985e hashtag\uff0c\u770b\u71b1\u9580\u5f71\u7247\u7684\u5167\u5bb9\u5f62\u5f0f\u3002<\/p>\n<p><strong>\u5224\u65b7\u6a19\u6e96<\/strong>\uff1a\u5982\u679c\u524d 20 \u540d\u7684\u6708\u92b7\u91cf\u90fd\u5728\u5169\u4f4d\u6578\uff0c\u4ee3\u8868\u9019\u500b\u54c1\u985e\u7684\u9700\u6c42\u9084\u6c92\u8d77\u4f86\uff1b\u5982\u679c\u524d\u5e7e\u540d\u6708\u92b7\u56db\u4f4d\u6578\u4f46\u50f9\u683c\u53ea\u6709\u4f60\u6210\u672c\u7684 1.5 \u500d\uff0c\u4ee3\u8868\u4f60\u6253\u4e0d\u4e86\u50f9\u683c\u6230\uff0c\u9700\u8981\u91cd\u65b0\u8a2d\u8a08\u7522\u54c1\u7d44\u5408\u3002<\/p>\n<h3>\u7b2c 15\u201345 \u5929\uff1a\u5167\u5bb9\u6e2c\u8a66\uff08\u4f4e\u9810\u7b97\uff09<\/h3>\n<p>\u4e0d\u958b\u5e97\u3001\u4e0d\u9032\u8ca8\uff0c\u5148\u958b\u4e00\u500b TikTok \u5e33\u865f\uff0c\u767c 15\u201320 \u652f\u5728\u5730\u5316\u77ed\u5f71\u97f3\uff0c\u4e26\u627e 10\u201315 \u4f4d\u5fae\u578b KOC\uff08\u7c89\u7d72 5,000\u201350,000\uff09\u505a\u5167\u5bb9\u6e2c\u8a66\u3002\u55ae\u652f KOC \u5167\u5bb9\u6210\u672c\u901a\u5e38\u843d\u5728 RM150\u2013500 \u4e4b\u9593\u3002<\/p>\n<p><strong>\u5224\u65b7\u6a19\u6e96<\/strong>\uff1a\u770b\u54ea\u4e9b\u8ce3\u9ede\u7684\u5b8c\u64ad\u7387\u8207\u7559\u8a00\u4e92\u52d5\u6700\u9ad8\uff0c\u4e26\u7d71\u8a08\u300c\u8acb\u554f\u54ea\u88e1\u8cb7\u300d\u9019\u985e\u8cfc\u8cb7\u610f\u5716\u7559\u8a00\u7684\u6578\u91cf\u3002\u9019\u662f\u6700\u8aa0\u5be6\u7684\u9700\u6c42\u8a0a\u865f\u3002<\/p>\n<h3>\u7b2c 46\u201390 \u5929\uff1a\u5c0f\u898f\u6a21\u958b\u8ce3<\/h3>\n<p>\u7528\u8de8\u5883\u6a21\u5f0f\u958b\u5e97\uff08\u958b\u5e97\u689d\u4ef6\u8207\u5e73\u53f0\u9078\u64c7\u898b <a href=\"https:\/\/mayindigital.com\/zh\/malaysia-ecommerce-tiktok-shop-shopee-guide\/\">\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u5e73\u53f0\u5b8c\u6574\u89e3\u6790<\/a>\uff09\uff0c\u5099 200\u2013500 \u4ef6\u5eab\u5b58\uff0c\u628a\u524d\u4e00\u968e\u6bb5\u8868\u73fe\u6700\u597d\u7684 3\u20135 \u652f\u5167\u5bb9\u52a0\u6295\u5ee3\u544a\uff0c\u4e26\u6392 4\u20136 \u5834\u76f4\u64ad\u3002<\/p>\n<p><strong>\u5224\u65b7\u6a19\u6e96<\/strong>\uff1aROAS \u80fd\u4e0d\u80fd\u8dd1\u5230 1.5 \u4ee5\u4e0a\u3001\u52a0\u8cfc\u7387\u3001\u9000\u8ca8\u7387\u3001\u8a55\u50f9\u5206\u6578\u3002\u82e5 ROAS \u7a69\u5b9a\u5728 1.5 \u4ee5\u4e0a\u4e14\u8a55\u50f9 4.7 \u4ee5\u4e0a\uff0c\u4ee3\u8868\u7522\u54c1\u8207\u5e02\u5834\u662f\u5339\u914d\u7684\uff0c\u53ef\u4ee5\u9032\u5165\u843d\u5730\u968e\u6bb5\u3002<\/p>\n<p>\u6574\u500b 90 \u5929\u7684\u9810\u7b97\u6982\u5ff5\u5340\u9593\u7d04\u5728 RM8,000\u201315,000\uff0f\u6708\uff0c\u591a\u6578\u53f0\u7063\u54c1\u724c\u53ef\u4ee5\u627f\u53d7\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c\u76f4\u63a5\u8a3b\u518a\u516c\u53f8\u3001\u79df\u5009\u3001\u9032\u5927\u91cf\u5eab\u5b58\u518d\u767c\u73fe\u7522\u54c1\u4e0d\u5408\uff0c\u640d\u5931\u5f80\u5f80\u662f\u5341\u500d\u4ee5\u4e0a\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5e0c\u671b\u6709\u4eba\u5e6b\u4f60\u628a\u9019 90 \u5929\u58d3\u7e2e\u5230 60 \u5929\u4e26\u907f\u958b\u5e38\u898b\u7684\u5751\uff0c\u6211\u5011\u7684 <a href=\"https:\/\/mayindigital.com\/zh\/taiwan-brands-enter-malaysia\/\">\u99ac\u4f86\u897f\u4e9e\u5e02\u5834\u843d\u5730\u670d\u52d9<\/a> \u63d0\u4f9b\u5f9e\u5e02\u5834\u8a3a\u65b7\u3001\u54c1\u724c\u843d\u5730\u5230\u96fb\u5546\u5168\u8a17\u7ba1\u7684\u4e09\u968e\u6bb5\u6a21\u5f0f\uff0c\u5305\u542b 500+ \u672c\u5730 KOC\/KOL \u8cc7\u6e90\u8207 TikTok \u5b98\u65b9\u5408\u4f5c\u5925\u4f34\u7684\u901a\u8def\u652f\u63f4\u3002<\/p>\n<h2>\u5e38\u898b\u554f\u984c 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\u8207 CPC \u4f4e\u65bc\u53f0\u7063\uff0c\u6cf0\u570b\u66f4\u4f4e\uff0c\u65b0\u52a0\u5761\u5247\u660e\u986f\u9ad8\u65bc\u53f0\u7063\u3002\u4e0d\u904e\u4f4e CPM \u4e0d\u7b49\u65bc\u4f4e CPA\u2014\u2014\u5982\u679c\u5167\u5bb9\u4e0d\u5728\u5730\u5316\uff0c\u4fbf\u5b9c\u7684\u6d41\u91cf\u4e00\u6a23\u4e0d\u6703\u8f49\u63db\u3002\u771f\u6b63\u5f71\u97ff\u6210\u672c\u7684\u662f\u5167\u5bb9\u54c1\u8cea\u8207 KOC \u9078\u64c7\uff0c\u4e0d\u662f\u5ee3\u544a\u51fa\u50f9\u3002<\/p>\n<p><strong>Q3\uff1a\u54c1\u724c\u51fa\u6d77\u4e00\u5b9a\u8981\u7528\u7576\u5730\u5e73\u53f0\u55ce\uff1f\u53ef\u4e0d\u53ef\u4ee5\u53ea\u505a\u7368\u7acb\u7ad9\uff1f<\/strong><\/p>\n<p>\u5728\u6771\u5357\u4e9e\uff0c\u7d14\u7368\u7acb\u7ad9\u7684\u96e3\u5ea6\u6bd4\u53f0\u7063\u9ad8\u5f88\u591a\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u7fd2\u6163\u9ad8\u5ea6\u96c6\u4e2d\u5728 Shopee \u8207 TikTok Shop\uff0c\u4e14\u5c0d\u964c\u751f\u7db2\u7ad9\u7684\u4ed8\u6b3e\u4fe1\u4efb\u5ea6\u8f03\u4f4e\u3002\u5efa\u8b70\u5148\u9760\u5e73\u53f0\u7d2f\u7a4d\u8a55\u50f9\u8207\u54c1\u724c\u8a8d\u77e5\uff0c\u7b2c\u4e8c\u968e\u6bb5\u518d\u5c0e\u6d41\u5230\u7368\u7acb\u7ad9\u7d93\u71df\u9ad8\u6bdb\u5229\u8207\u8907\u8cfc\u3002<\/p>\n<h2>\u4e0b\u4e00\u6b65\uff1a30 \u5206\u9418\u91d0\u6e05\u4f60\u7684\u7b2c\u4e00\u7ad9<\/h2>\n<p>\u9078\u5e02\u5834\u9019\u4ef6\u4e8b\uff0c\u770b\u6578\u64da\u53ea\u80fd\u770b\u5230\u4e00\u534a\uff0c\u53e6\u4e00\u534a\u8981\u770b\u4f60\u7684\u54c1\u985e\u3001\u6bdb\u5229\u7d50\u69cb\u8207\u5718\u968a\u8cc7\u6e90\u3002<\/p>\n<p>Mayin Digital 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3798\uff09<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6c7a\u5b9a\u505a\u6771\u5357\u4e9e\u96fb\u5546\u4e4b\u524d\uff0c\u6700\u8cb4\u7684\u4e00\u500b\u6c7a\u7b56\u4e0d\u662f\u300c\u6295\u591a\u5c11\u5ee3\u544a\u300d\uff0c\u800c\u662f\u300c\u7b2c\u4e00\u7ad9\u9078\u54ea\u500b\u570b\u5bb6\u300d\u3002\u9078\u932f\u7684\u4ee3\u50f9\u901a\u5e38\u662f\u534a\u5e74\u6642\u9593\u52a0\u4e0a\u4e00\u7b46\u518d\u4e5f\u62ff\u4e0d\u56de\u4f86\u7684\u8a8d\u8b49\u8207\u7269\u6d41\u8cbb\u7528\u3002\u9019\u7bc7\u6587\u7ae0\u7528\u5e02\u5834\u898f\u6a21\u3001\u6d88\u8cbb\u529b\u3001\u8a9e\u8a00\u9580\u6abb\u3001\u7269\u6d41\u689d\u4ef6\u3001\u5e73\u53f0\u751f\u614b\u4e94\u500b\u7dad\u5ea6\uff0c\u628a\u99ac\u4f86\u897f\u4e9e\u3001\u65b0\u52a0\u5761\u3001\u6cf0\u570b\u6524\u958b\u4f86\u6bd4\u8f03\uff0c\u4e26\u7d66\u51fa\u5404\u570b\u9069\u5408\u7684\u54c1\u985e\uff0c\u4ee5\u53ca\u4e00\u500b\u82b1\u8cbb\u6700\u4f4e\u7684\u8a66\u6c34\u6eab\u4f5c\u6cd5\u3002 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