{"id":2965,"date":"2026-08-02T14:16:57","date_gmt":"2026-08-02T14:16:57","guid":{"rendered":"https:\/\/mayindigital.com\/?p=2965"},"modified":"2026-08-02T14:19:06","modified_gmt":"2026-08-02T14:19:06","slug":"new-southbound-policy-malaysia-guide","status":"publish","type":"post","link":"https:\/\/mayindigital.com\/zh\/new-southbound-policy-malaysia-guide\/","title":{"rendered":"\u65b0\u5357\u5411\u5be6\u6230\u6307\u5357\uff1a\u53f0\u7063\u54c1\u724c\u9032\u8ecd\u99ac\u4f86\u897f\u4e9e\u5b8c\u6574\u653b\u7565"},"content":{"rendered":"<p>\u904e\u53bb\u5e7e\u5e74\uff0c\u300c\u65b0\u5357\u5411\u300d\u9019\u4e09\u500b\u5b57\u5f9e\u653f\u7b56\u53e3\u865f\u6162\u6162\u8b8a\u6210\u53f0\u7063\u54c1\u724c\u771f\u5be6\u7684\u71df\u904b\u9078\u9805\u3002\u539f\u56e0\u4e0d\u8907\u96dc\uff1a\u53f0\u7063\u5167\u9700\u5929\u82b1\u677f\u660e\u986f\uff0c\u4e2d\u570b\u5e02\u5834\u4e0d\u78ba\u5b9a\u6027\u5347\u9ad8\uff0c\u800c\u6771\u5357\u4e9e\u5e02\u5834\u6b63\u4ee5\u6bcf\u5e74\u5169\u6210\u4ee5\u4e0a\u7684\u901f\u5ea6\u9577\u5927\u3002\u554f\u984c\u662f\uff0c\u5f88\u591a\u8001\u95c6\u77e5\u9053\u8981\u8d70\u51fa\u53bb\uff0c\u537b\u4e0d\u77e5\u9053\u7b2c\u4e00\u6b65\u8a72\u5f80\u54ea\u88e1\u8e29\u3002\u9019\u7bc7\u6587\u7ae0\u4e0d\u8ac7\u653f\u7b56\u6587\u5ba3\uff0c\u53ea\u8ac7\u5be6\u6230\u2014\u2014\u70ba\u4ec0\u9ebc\u99ac\u4f86\u897f\u4e9e\u662f\u65b0\u5357\u5411\u7684\u6700\u4f73\u8d77\u9ede\u3001\u9032\u5834\u7684\u4e94\u500b\u6b65\u9a5f\u3001\u6700\u5e38\u72af\u7684\u932f\uff0c\u4ee5\u53ca\u4f60\u8a72\u6e96\u5099\u591a\u5c11\u9810\u7b97\u3002<\/p>\n<h2>\u65b0\u5357\u5411\u653f\u7b56\u80cc\u666f\uff1a\u5c0d\u4f01\u696d\u4f86\u8aaa\uff0c\u771f\u6b63\u6709\u7528\u7684\u662f\u4ec0\u9ebc<\/h2>\n<p>\u9019\u9805\u653f\u7b56\u81ea 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\u4e0a\u540c\u54c1\u985e\u7684\u92b7\u91cf\u6392\u884c\u3001\u5ba2\u55ae\u50f9\u5206\u5e03\u3001\u8a55\u8ad6\u5167\u5bb9\u3002\u4e0d\u8981\u53ea\u770b\u300c\u6709\u6c92\u6709\u4eba\u8ce3\u300d\uff0c\u8981\u770b\u300c\u8ce3\u5f97\u597d\u7684\u9577\u4ec0\u9ebc\u6a23\u300d\u3002\u6ce8\u610f\uff1a\u7576\u5730\u50f9\u683c\u654f\u611f\u5ea6\u6bd4\u53f0\u7063\u9ad8\uff0c\u540c\u6b3e\u7522\u54c1\u5b9a\u50f9\u901a\u5e38\u8981\u8abf\u964d 15\u201325%\uff0c\u4f46\u53ef\u7528\u7d44\u5408\u5305\u3001\u8d08\u54c1\u5b88\u4f4f\u6bdb\u5229\u3002<\/p>\n<h3>\u6b65\u9a5f\u4e8c\uff1a\u6cd5\u898f\u8207\u8a8d\u8b49\u76e4\u9ede\uff082\u20134 \u500b\u6708\uff0c\u53ef\u8207\u6b65\u9a5f\u4e00\u4e26\u884c\uff09<\/h3>\n<p>\u9019\u662f\u6700\u5bb9\u6613\u88ab\u4f4e\u4f30\u7684\u4e00\u95dc\u3002\u5e38\u898b\u5fc5\u5099\u9805\u76ee\uff1a<\/p>\n<ul>\n<li><strong>\u98df\u54c1\uff0f\u4fdd\u5065\u54c1<\/strong>\uff1a\u9700\u5411 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\u92b7\u552e\u7a05\uff08LVG\uff09\uff0c\u8de8\u5883\u5b9a\u50f9\u52d9\u5fc5\u7b97\u9032\u53bb<\/li>\n<\/ul>\n<p>\u8a8d\u8b49\u6642\u7a0b\u901a\u5e38\u6bd4\u60f3\u50cf\u4e2d\u9577\uff0c\u5efa\u8b70\u5728\u505a\u5e02\u5834\u6e2c\u8a66\u7684\u540c\u6642\u5c31\u555f\u52d5\u7533\u8acb\u3002<\/p>\n<h3>\u6b65\u9a5f\u4e09\uff1a\u6c7a\u5b9a\u9032\u5834\u6a21\u5f0f\uff08\u8de8\u5883 vs \u5728\u5730\u516c\u53f8\uff09<\/h3>\n<p><strong>\u8de8\u5883\u6a21\u5f0f<\/strong>\uff1a\u5f9e\u53f0\u7063\u76f4\u63a5\u51fa\u8ca8\uff0c\u4e0d\u9700\u8a2d\u516c\u53f8\uff0c\u555f\u52d5\u5feb\u3001\u98a8\u96aa\u4f4e\uff1b\u4f46\u7269\u6d41\u6642\u6548\u6162\uff087\u201314 \u5929\uff09\u3001\u6d88\u8cbb\u8005\u4fe1\u4efb\u5ea6\u8f03\u4f4e\u3001\u7121\u6cd5\u53c3\u8207\u90e8\u5206\u5e73\u53f0\u6d3b\u52d5\u3002<\/p>\n<p><strong>\u5728\u5730\u6a21\u5f0f<\/strong>\uff1a\u8a3b\u518a Sdn Bhd\uff08\u79c1\u4eba\u6709\u9650\u516c\u53f8\uff09\u3002\u5916\u8cc7\u81ea 2018 \u5e74\u8d77\u53ef\u6301\u80a1 100%\uff0c\u4e0d\u9700\u672c\u5730\u5408\u5925\u4eba\uff0c\u4f46\u9700\u81f3\u5c11\u4e00\u540d\u99ac\u4f86\u897f\u4e9e\u5c45\u6c11\u8463\u4e8b\uff0c\u90e8\u5206\u884c\u696d\u53e6\u6709\u8cc7\u672c\u984d\u9580\u6abb\u3002\u597d\u8655\u662f\u53ef\u672c\u5730\u5009\u767c\u8ca8\u3001\u958b\u672c\u5730\u6536\u6b3e\u5e33\u6236\u3001\u6295\u653e\u672c\u5730\u5ee3\u544a\u3001\u53c3\u8207\u5b98\u65b9\u65d7\u8266\u5e97\u3002<\/p>\n<p>\u591a\u6578\u53f0\u7063\u54c1\u724c\u7684\u6700\u4f73\u8def\u5f91\u662f\uff1a<strong>\u5148\u8de8\u5883\u6e2c 3\u20136 \u500b\u6708\uff0c\u6578\u64da\u8dd1\u51fa\u4f86\u518d\u6c7a\u5b9a\u8981\u4e0d\u8981\u843d\u5730\u8a2d\u516c\u53f8\u3002<\/strong><\/p>\n<h3>\u6b65\u9a5f\u56db\uff1a\u5167\u5bb9\u8207 KOC \u4f48\u5c40<\/h3>\n<p>\u7576\u5730\u8cfc\u8cb7\u6c7a\u7b56\u9ad8\u5ea6\u53d7\u793e\u7fa4\u5f71\u97ff\u30022025 \u5e74\u6771\u5357\u4e9e\u5167\u5bb9\u96fb\u5546\uff08\u76f4\u64ad\uff0b\u77ed\u5f71\u97f3\u5e36\u8ca8\uff09GMV \u7d04 497 \u5104\u7f8e\u5143\uff0c\u4f54\u5e73\u53f0\u7e3d GMV \u7684 32%\u2014\u2014\u9019\u4e0d\u662f\u52a0\u5206\u9805\uff0c\u662f\u4e3b\u6230\u5834\u3002<\/p>\n<p>\u5efa\u8b70\u7bc0\u594f\u662f\uff1a\u5148\u7528 20\u201330 \u4f4d\u5fae\u578b KOC\uff08\u7c89\u7d72 5,000\u201350,000\uff09\u92ea\u91cf\uff0c\u6e2c\u51fa\u54ea\u4e9b\u8ce3\u9ede\u6709\u53cd\u61c9\uff0c\u518d\u628a\u9810\u7b97\u96c6\u4e2d\u5230\u8868\u73fe\u6700\u597d\u7684 3\u20135 \u4f4d\u653e\u5927\u3002\u76f4\u63a5\u627e\u5927 KOL \u958b\u5834\uff0c\u901a\u5e38\u662f\u6700\u8cb4\u4e5f\u6700\u6c92\u6548\u7387\u7684\u505a\u6cd5\u3002<\/p>\n<p>\u5c0f\u7d05\u66f8\u5728\u5927\u99ac\u83ef\u4eba\u5708\u7684\u6ef2\u900f\u7387\u6210\u9577\u5f88\u5feb\uff0c\u7279\u5225\u662f 25\u201340 \u6b72\u5973\u6027\u65cf\u7fa4\uff0c\u5c0d\u7f8e\u599d\u3001\u4fdd\u5065\u3001\u6bcd\u5b30\u54c1\u985e\u7684\u6c7a\u7b56\u5f71\u97ff\u529b\u9ad8\uff0c\u503c\u5f97\u540c\u6b65\u4f48\u5c40\u3002<\/p>\n<h3>\u6b65\u9a5f\u4e94\uff1a\u96fb\u5546\u71df\u904b\u4e0a\u7dda<\/h3>\n<p>TikTok Shop \u8207 Shopee \u662f\u5fc5\u958b\u7684\u5169\u500b\u901a\u8def\uff0c\u5169\u8005\u7684\u958b\u5e97\u689d\u4ef6\u8207\u6d41\u91cf\u908f\u8f2f\u5dee\u5f88\u591a\uff0c\u7d30\u7bc0\u53ef\u4ee5\u770b <a href=\"https:\/\/mayindigital.com\/zh\/malaysia-ecommerce-tiktok-shop-shopee-guide\/\">\u99ac\u4f86\u897f\u4e9e\u96fb\u5546\u5e73\u53f0\u5b8c\u6574\u89e3\u6790<\/a>\u3002\u6700\u95dc\u9375\u7684\u524d 90 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\u53f0\u7063\u8ce3\u5f97\u597d\u7684\u54c1\u9805\uff0c\u5728\u7576\u5730\u4e0d\u4e00\u5b9a\u6709\u9700\u6c42\u3002\u6c23\u5019\u3001\u98f2\u98df\u7fd2\u6163\u3001\u5b97\u6559\u9650\u5236\u90fd\u6703\u6539\u8b8a\u54c1\u985e\u908f\u8f2f\uff0c\u7528\u5c0f\u898f\u6a21\u6e2c\u8a66\u9a57\u8b49\uff0c\u4e0d\u8981\u7528\u76f4\u89ba\u3002<\/p>\n<p><strong>\u932f\u8aa4\u4e8c\uff1a\u53ea\u505a\u7e41\u9ad4\u4e2d\u6587\u3002<\/strong> \u83ef\u4eba\u5e02\u5834\u662f\u5207\u5165\u9ede\uff0c\u4e0d\u662f\u5929\u82b1\u677f\u3002\u7576\u5730\u7d04 70% \u4eba\u53e3\u662f\u571f\u8457\uff08Bumiputera\uff09\uff0c\u99ac\u4f86\u6587\u8207\u82f1\u6587\u5167\u5bb9\u9072\u65e9\u8981\u88dc\u4e0a\u3002<\/p>\n<p><strong>\u932f\u8aa4\u4e09\uff1a\u4f4e\u4f30\u7269\u6d41\u9ad4\u611f\u3002<\/strong> \u7576\u5730\u6d88\u8cbb\u8005\u5df2\u88ab\u990a\u6210 2\u20134 \u5929\u5230\u8ca8\u7684\u671f\u5f85\uff0c\u8de8\u5883 10 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\u5148\u7528\u5c0f\u9810\u7b97\u8cb7\u6578\u64da\uff0c\u518d\u7528\u6578\u64da\u6c7a\u5b9a\u5927\u9810\u7b97\u3002<\/p>\n<h2>\u65b0\u5357\u5411\u5e03\u5c40\u7684\u9810\u7b97\u6982\u5ff5\uff1a\u4e09\u500b\u968e\u6bb5\u600e\u9ebc\u914d<\/h2>\n<p>\u4ee5\u4e0b\u662f\u6982\u5ff5\u6027\u5340\u9593\uff0c\u5be6\u969b\u91d1\u984d\u4f9d\u54c1\u985e\u8207\u7af6\u722d\u5f37\u5ea6\u5dee\u7570\u5f88\u5927\uff0c\u50c5\u4f9b\u8a55\u4f30\u7528\u3002<\/p>\n<p><strong>\u7b2c\u4e00\u968e\u6bb5\uff5c\u5e02\u5834\u6e2c\u8a66\u671f\uff083 \u500b\u6708\uff09<\/strong><br \/>\u6708\u9810\u7b97\u7d04 RM8,000\u201315,000\uff0c\u6db5\u84cb\u5e02\u5834\u8abf\u7814\u3001\u793e\u7fa4\u5e33\u865f\u5efa\u7f6e\u300110\u201320 \u4f4d KOC \u5167\u5bb9\u6e2c\u8a66\u3001\u5c0f\u984d\u5ee3\u544a\u3002\u76ee\u6a19\u4e0d\u662f\u8cfa\u9322\uff0c\u662f\u62ff\u5230\u300c\u54ea\u4e9b\u8ce3\u9ede\u6709\u6548\u3001CPA \u591a\u5c11\u300d\u7684\u7b54\u6848\u3002<\/p>\n<p><strong>\u7b2c\u4e8c\u968e\u6bb5\uff5c\u54c1\u724c\u843d\u5730\u671f\uff083\u20136 \u500b\u6708\uff09<\/strong><br \/>\u6708\u9810\u7b97\u7d04 RM15,000\u201335,000\u3002\u958b\u5e97\u3001\u8dd1\u76f4\u64ad\u3001\u64f4\u5927 KOC \u898f\u6a21\u3001\u4f48\u5c40\u5728\u5730 SEO \u8207 Google \u5546\u5bb6\u8a55\u8ad6\u3002\u76ee\u6a19\u662f\u628a ROAS \u7a69\u5b9a\u8dd1\u5230 2 \u4ee5\u4e0a\u3002<\/p>\n<p><strong>\u7b2c\u4e09\u968e\u6bb5\uff5c\u898f\u6a21\u5316\u671f<\/strong><br \/>\u6708\u9810\u7b97\u4f9d\u71df\u6536\u6bd4\u4f8b\u8abf\u6574\uff0c\u901a\u5e38\u6293 15\u201325%\uff0c\u91cd\u9ede\u8f49\u5411\u76f4\u64ad\u6392\u7a0b\u5bc6\u5ea6\u3001\u8907\u8cfc\u7d93\u71df\u3001\u54c1\u985e\u64f4\u5f35\u3002<\/p>\n<p>\u4ee5\u6211\u5011\u64cd\u4f5c TikTok Shop \u7684\u7d93\u9a57\uff0c\u55ae\u4e00\u54c1\u724c\u55ae\u5e74\u505a\u5230 RM10 \u842c GMV\u3001\u7d9c\u5408 ROI \u9054 5.36 \u662f\u53ef\u9054\u6210\u7684\u76ee\u6a19\uff0c\u95dc\u9375\u5728\u524d\u5169\u968e\u6bb5\u6709\u6c92\u6709\u628a\u6578\u64da\u57fa\u790e\u6253\u7a69\u3002\u60f3\u76f4\u63a5\u8df3\u5230\u7b2c\u4e09\u968e\u6bb5\u7684\u54c1\u724c\uff0c\u5e7e\u4e4e\u90fd\u6703\u56de\u982d\u88dc\u8ab2\u3002<\/p>\n<p>\u60f3\u7701\u4e0b\u6478\u7d22\u6642\u9593\uff0c\u53ef\u4ee5\u53c3\u8003\u6211\u5011\u7684 <a href=\"https:\/\/mayindigital.com\/zh\/taiwan-brands-enter-malaysia\/\">\u99ac\u4f86\u897f\u4e9e\u5e02\u5834\u843d\u5730\u670d\u52d9<\/a>\uff0c\u5f9e\u5e02\u5834\u8a3a\u65b7\u3001\u54c1\u724c\u843d\u5730\u5230\u96fb\u5546\u5168\u6258\u7ba1\u7684\u4e09\u968e\u6bb5\u6a21\u5f0f\uff0c\u5c31\u662f\u7167\u9019\u5957\u908f\u8f2f\u8a2d\u8a08\u7684\u3002<\/p>\n<h2>\u5e38\u898b\u554f\u984c 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