Quick answer: In Malaysia, TikTok marketing typically costs from RM400 per KOC video, RM2,500 for a 10-video shoot, around RM2,500 per mid-tier KOL video, and from RM3,000/month for an ongoing package. TikTok ad spend is paid to TikTok on top of management fees. All prices below exclude 8% SST.
TikTok marketing price list (Malaysia, 2026)
| Service | Typical price | What’s included |
|---|---|---|
| KOC video | From RM400 / video | Creator sourcing, briefing, posting, link collection |
| KOC video review package | RM4,500 / 10 creators | KOCs above 10K followers, review videos |
| Mid-tier KOL (30K–100K followers) | Around RM2,500 / video | One video, script revisions, usage rights |
| Video production | RM2,500 / 10 videos | One shoot session, scripting, editing |
| Video production + ads management | RM3,000 / 10 videos | As above plus TikTok ad setup and optimisation |
| Monthly TikTok package | From RM3,000 / month | Content, posting, ads and reporting |
| TikTok ad spend | Your budget | Paid directly to TikTok |
What drives the cost
1. Creator tier
KOCs cost a fraction of KOLs and usually convert better for local brands. See TikTok KOC marketing in Malaysia.
2. Number of videos
TikTok rewards consistency. Ten videos is a test; 20 to 30 a month is where brands build momentum.
3. Production level
Phone-shot KOC content is cheaper and often performs better than polished studio video. See TikTok video content creation.
4. Ad budget
Boosting your best organic and KOC videos with TikTok ads is the most efficient use of spend.
5. Extras
TikTok LIVE selling and affiliate creator programmes are quoted separately based on hours and product volume.
What to expect at each budget
- RM2,500–4,500 (test): 10 videos or 10 KOC reviews. Enough to learn which angle works.
- RM5,000–8,000 (launch): KOC wave plus produced videos plus ad boost over 4–6 weeks.
- RM3,000+/month (ongoing): consistent content and ads. Paid ads give data in 2–4 weeks; organic and KOC impact shows in 6–12 weeks.
FAQ
How much does TikTok marketing cost in Malaysia?
KOC videos start from RM400 each, a 10-video shoot is RM2,500, and monthly packages start from RM3,000, excluding 8% SST and ad spend.
Is TikTok ad spend included?
No. Ad spend is paid directly to TikTok on top of the agency fee.
What is the cheapest way to start on TikTok?
A 10-video test, either KOC reviews or a single shoot day, then boost the top two or three videos with a small ad budget.
Is there a minimum contract?
Projects such as a KOC wave or a shoot day can be one-off. Monthly packages work best over at least three months.
Work with us
Want an exact quote for your brand? Mayin Digital is a TikTok marketing agency in Malaysia running 100+ TikTok campaigns since 2022. 通过 WhatsApp 联系我们 for a free consultation.
