One of Malaysia’s earliest dedicated XHS agencies — 4+ years of Xiaohongshu-specific expertise generalist agencies cannot replicate.
Vetted KOLs and KOCs across every content category in Malaysia — matched by industry, audience, and engagement quality.
Every post created specifically for Xiaohongshu — not recycled from Instagram or Facebook. We understand XHS algorithm and culture.
From +67% brand awareness to +45% offline traffic to Taiwan market entry. Real outcomes, not vanity metrics.
Coordinated KOC campaigns creating social proof that dominates brand searches — 4x higher conversion than KOL advertising.
Malaysia’s #1 Xiaohongshu Marketing Agency
200+ campaigns. 10,000+ influencers. Real results since 2021.
Platform-native posts, videos, and campaigns designed specifically for Xiaohongshu’s format, tone, and algorithm. Chinese and English copywriting. Never repurposed from other platforms.
Coordinated KOC seeding from our 10,000+ vetted XHS influencers — creator matching, authentic briefing, simultaneous publishing, performance tracking. Up to 4x higher conversion than KOL advertising.
Strategic partnerships with mid-to-large Xiaohongshu KOLs for brand awareness — creator selection, negotiation, content review, and reporting across beauty, F&B, lifestyle, healthcare, and more.
Official XHS enterprise account setup and Blue V verification — credibility, priority feed placement, and Aurora ad access. We handle all Chinese-language documentation.
Full-service monthly management — content calendar, daily posting, community engagement, hashtag optimisation, performance reporting.
Paid amplification via XHS’s native platform — boosting top organic posts, keyword search ads, targeting specific Malaysian audiences. Verified enterprise accounts only.
Proven playbook for Taiwanese, Chinese, and overseas brands entering Malaysia via Xiaohongshu. Demonstrated with 翰方御品 (Taiwan) achieving full market entry before any physical presence.
We learn your brand, goals & target audience
Competitor analysis & opportunity mapping
Content plan, influencer selection, blueprint
Content creation, KOC briefing, publishing
Monthly performance review & optimisation
7 Malaysian brands. Real numbers. No vanity metrics.
Ready to Get Started?
Talk to us — it’s free, fast, and no obligation.
⚡ Most brands get a response within 2 hours
QHow long has Mayin Digital been doing Xiaohongshu marketing in Malaysia?
Since 2021 — one of Malaysia’s earliest XHS-dedicated agencies. We have managed over 200 campaigns and collaborated with more than 10,000 influencers across healthcare, beauty, F&B, lifestyle, education, automotive, and cross-border market entry.
QWhat is Community Seeding (种草) and why does it matter?
Community Seeding (种草) coordinates multiple KOCs to publish authentic reviews simultaneously — creating social proof, signalling the algorithm, and positioning your brand as the community’s consensus choice. Delivers up to 4x higher conversion than traditional KOL advertising.
QHow much does Xiaohongshu marketing cost in Malaysia?
Account management packages from RM2,500/month. KOC seeding campaigns RM3,000–RM15,000 depending on scope. Blue Tick verification is a one-time cost. WhatsApp us for a customised proposal.
QCan Xiaohongshu marketing work for non-Chinese brands in Malaysia?
Yes. Mayin Digital handles Chinese copywriting, content localisation, and cultural adaptation for brands without in-house Mandarin capability.
QCan you help overseas brands enter Malaysia via Xiaohongshu?
Yes — proven playbook for Taiwanese, Chinese, and overseas brands building XHS presence before physically entering Malaysia, as demonstrated with 翰方御品 (Taiwan).
Start Your XHS Journey Today
Malaysia’s specialist XHS agency since 2021.
200+ campaigns · 10,000+ influencers · 7 industries.
⚡ Average response time: under 2 hours