A Beginner’s Guide to Influencer Marketing

Understanding Influencer Marketing Image Source: https://lunarteck.com/how-to-grow-business-with-influencer-marketing-key-components-in-influencer-marketing/ Understanding influencer marketing involves recognizing its role in leveraging individuals’ social influence to promote products or services to a targeted audience. Key components include: Influencer: An individual with a dedicated following and influence within a specific niche or industry, often on social media platforms like Instagram, YouTube, or TikTok. […]
A Beginner’s Guide to Affiliate Marketing

Understanding Affiliate Marketing Image Source: https://www.bigcommerce.com/articles/ecommerce/affiliate-marketing/ Understanding affiliate marketing involves grasping its core concepts and mechanics. At its essence, affiliate marketing operates on a simple principle: affiliates promote products or services on behalf of businesses and earn a commission for each sale, lead, or action they generate. Key components include: Affiliate: An individual or entity […]